Pompano, Fl - January 13, 2026-- Diadem Sports, has announced an exciting expansion of its partnership with Elina Svitolina, currently ranked #12 in the WTA. The launch of the Elina Svitolina Signature Axis 98 racket, a product that embodies the synergy between athlete and brand.
Elina Svitolina with her signature Diadem AXIS 98
Steven Milo, Diadem's Global Director of Tennis, expressed his enthusiasm about the collaboration, stating, "When you work with an athlete like Elina, you’re not just creating a product—you’re building something personal. She brought thought, intention, and design insight into every conversation, and that level of collaboration is instrumental to everything we do."
Elina Svitolina shared her excitement about the new racket, saying, "I am so proud to release my own signature racquet with Diadem. To be involved in the design process and see my ideas and vision is a dream come true. I absolutely loved being part of the process with the team and working to make my ideas a reality. The racquet is not only beautiful, but it is like an extension of my arm, I feel like I can do anything with the Diadem Axis, now it looks super cool, it makes me feel extra special on the court."
She further added, "I love my Diadem Pro X strings, I decided to try in the off season after using my previous string for so long and honestly, it was a no brainer. I felt like I have more power, spin and control and to pair them with my new beautiful Axis is a double whammy. I am so looking forward to 2026 and beyond."
To view all details & specs of Elina's signature AXIS 98, please see here. Available for preorder now!
