Diadem Becomes Official Ball Partner of USTA Missouri Valley Junior Tournaments

PRAIRE VILLAGE, KS - United States Tennis Association Missouri Valley and Diadem Sports have announced a new partnership for the remaining 19 USTA Missouri Valley junior tournaments on the 2024 slate. The remaining tournaments will be played with Diadem's Premier Extra Duty Balls. The collaboration will kick off at the Level 3 "Rally in The Valley", in Edmond, Oklahoma, from June 13-16.

“We are thrilled to partner with USTA Missouri Valley and provide over 20,000 balls for their junior tournament series,” said Steven Milo, Director of Global Tennis at Diadem Sports. "At Diadem we are passionate about supporting junior tennis players, parents, coaches, and tournament directors. This collaboration will further help us support these individuals in one of the most competitive sections in the country.”

The partnership between Diadem Sports and USTA Missouri Valley exemplifies a shared dedication to advancing the sport of tennis at the junior level. By selecting Diadem Sports as the Official Tennis Ball of their junior tournament series, USTA Missouri Valley reinforces its commitment to providing young players with top-tier equipment that meets the highest standards of performance and quality.

“We are pleased to partner with Diadem to provide high-quality products to inspire healthier people and communities everywhere,” said Mary Buschmann, USTA Missouri Valley CEO and executive director. Tennis participation has seen growth for four consecutive years. Tennis has been shown to have a significant positive impact on the health of participants. According to multiple sources and studies, tennis players on average lived an additional 9.7 years than sedentary individuals.

The partnership between Diadem Sports and USTA Missouri Valley signifies a shared vision for the future of junior tennis, characterized by excellence, integrity, and inclusivity. Together, both organizations are poised to elevate the sport and inspire the next generation of tennis enthusiasts.
“Diadem Sports has always and will continue to prioritize the development of tennis and Junior Players. Founded in part by two former junior players turned professional coaches, the experience of the players and the innovation in the equipment is paramount” said Evan Specht, co-Founder of Diadem Sports.

About Diadem

Diadem was founded in 2015 with a single goal: develop the most innovative, high-quality tennis products in the world to help players maximize their performance. With a team made up of former collegiate and professional players and coaches, Diadem set out to develop new and exciting products that catered to players of all levels looking to elevate their game. Through a combined 100 years of experience as tennis players and coaches, Diadem has identified challenges in the industry where equipment has failed its players and developed the solutions to overcome those challenges.

About USTA Missouri Valley

USTA Missouri Valley is a not-for-profit organization covering a five-state region of Iowa, Kansas, Missouri, Nebraska and Oklahoma, as well as parts of Illinois. As one of the 17 sections of the USTA, the USTA Missouri Valley has more than 23,000 members. The USTA Missouri Valley offers recreational and competitive tennis for all ages and abilities. The mission of the USTA Missouri Valley is growing tennis to inspire healthier people and communities everywhere.